{"id":6163,"date":"2023-01-18T22:38:30","date_gmt":"2023-01-18T22:38:30","guid":{"rendered":"https:\/\/tavapy.gov.py\/biblioteca\/?post_type=product&#038;p=6163"},"modified":"2023-01-18T22:38:30","modified_gmt":"2023-01-18T22:38:30","slug":"el-marketing-del-permiso","status":"publish","type":"product","link":"https:\/\/tavapy.gov.py\/biblioteca\/product\/el-marketing-del-permiso\/","title":{"rendered":"EL MARKETING DEL PERMISO."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Un cl\u00e1sico del marketing cada vez m\u00e1s vigente. Un libro que se vuelve a poner a disposici\u00f3n de los lectores Este es el libro que hizo famoso a Seth Godin y en el que se marca el cambio del paradigma del marketing, que debe pasar a ser del marketing de interrupci\u00f3n, al marketing del permiso que es el que impera en Internet.<\/p>\n<p>Este libro que se public\u00f3 por primera vez en 1999 se ha vuelto cada vez m\u00e1s vigente y necesario para cualquiera que se dedique a temas de marketing y comunicaci\u00f3n.<\/p>\n<p><a href=\"https:\/\/tavapy.gov.py\/biblioteca\/wp-content\/uploads\/2023\/01\/GodinS-El-marketing-del-permiso.pdf\" target=\"_blank\" rel=\"attachment noopener wp-att-6109\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6109 alignleft\" src=\"https:\/\/tavapy.gov.py\/biblioteca\/wp-content\/uploads\/2023\/01\/icono-PDF-copia-2-2.png\" alt=\"\" width=\"121\" height=\"140\" \/><\/a><\/p>\n","protected":false},"featured_media":5944,"comment_status":"open","ping_status":"closed","template":"","meta":{"spay_email":""},"product_cat":[648],"product_tag":[],"class_list":{"0":"post-6163","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"book_author-seth-godin","7":"product_cat-marketing-publicidad","8":"entry"},"_links":{"self":[{"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/product\/6163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/comments?post=6163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/media\/5944"}],"wp:attachment":[{"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/media?parent=6163"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/product_cat?post=6163"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/product_tag?post=6163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}