{"id":6866,"date":"2023-02-09T15:42:27","date_gmt":"2023-02-09T15:42:27","guid":{"rendered":"https:\/\/tavapy.gov.py\/biblioteca\/?post_type=product&#038;p=6866"},"modified":"2023-02-09T15:42:27","modified_gmt":"2023-02-09T15:42:27","slug":"el-cerebro-del-consumo-que-nos-venden-y-por-que-compramos","status":"publish","type":"product","link":"https:\/\/tavapy.gov.py\/biblioteca\/product\/el-cerebro-del-consumo-que-nos-venden-y-por-que-compramos\/","title":{"rendered":"EL CEREBRO DEL CONSUMO: \u00bfQU\u00c9 NOS VENDEN Y POR QU\u00c9 COMPRAMOS?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 estrategias subliminales aplican las marcas para vender m\u00e1s? \u00bfQu\u00e9 tipo de decisiones de consumo terminamos tomando en \u201cpiloto autom\u00e1tico\u201d? \u00bfCu\u00e1les son los errores m\u00e1s comunes de los departamentos de marketing a la luz de los \u00faltimos descubrimientos de las neurociencias?<\/p>\n<p>Estas son algunas de las cuestiones en las que el autor indaga en este libro. \u201cEl cerebro del consumo\u201d, obra publicada en el 2.018, invita a un viaje a la frontera del conocimiento en este campo de potencial enorme, y hasta hace poco tiempo inh\u00f3spito.<\/p>\n<p><a href=\"https:\/\/tavapy.gov.py\/biblioteca\/wp-content\/uploads\/2023\/02\/Fros-CampeloF-El-Cerebro-Del-Consumo.pdf\" target=\"_blank\" rel=\"attachment noopener wp-att-6761\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6761 alignleft\" src=\"https:\/\/tavapy.gov.py\/biblioteca\/wp-content\/uploads\/2023\/02\/icono-PDF-copia-2-1.png\" alt=\"\" width=\"121\" height=\"140\" \/><\/a><\/p>\n","protected":false},"featured_media":6788,"comment_status":"open","ping_status":"closed","template":"","meta":{"spay_email":""},"product_cat":[887],"product_tag":[],"class_list":{"0":"post-6866","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"book_author-federico-fros-campelo","7":"product_cat-ciencias-biologia-genetica","8":"entry"},"_links":{"self":[{"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/product\/6866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/comments?post=6866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/media\/6788"}],"wp:attachment":[{"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/media?parent=6866"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/product_cat?post=6866"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/tavapy.gov.py\/biblioteca\/wp-json\/wp\/v2\/product_tag?post=6866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}